The containers that hold lotions and other makeup items have now become as important as the cosmetic formulations they contain. That is because excellent packaging plays a significant role in improving brand image.
Excellent packaging also enhances the shelf-life of cosmetic products and protects from unnecessary exposure to external atmosphere. This is why it has become more essential than ever for suppliers to create great cosmetic packaging products.
If you want to learn how to do that, you don’t have to look any further. Let’s dive into the world of making great cosmetic packaging products.
The Cosmetic Packaging Industry: A Global View
The global cosmetic packaging industry’s market size will reach about $70.94 billion by 2030. This sector is growing at a high rate of 4.15%. So there is a lot of potential in establishing a successful cosmetic packaging business in the next few years.
Many reasons are behind the increasing growth of this sector. Every year, millions of cosmetic products are made globally by different brands. Each company requires solid packaging for their items to ensure good sales.
For example, the lipstick market will grow at a rate of 6.6% from 2023 to 2028. This is why the need for more lipstick tubes to contain formulations has also increased.
Types Of Cosmetics That Require Packaging
Many cosmetic items require good packaging for proper usage. For example, lipsticks require plastic tubes with twistable applicators. The same product can also be packaged into glass tubes or bottles.
A lipstick’s packaging options mainly depend on whether the product is solid or liquid. Similarly, eyeliners have to be packed into tubes that come with a brush lid for easy application.
Mascaras also require mascara tube packaging for application and storage purposes. This makeup product is delicate and dries out easily if not stored properly. That is why consumers require for their mascaras to be packaged into high-quality tubes.
Concealers and on-the-go foundations also need to have excellent cosmetic packaging. The main containers they are placed in are called cosmetic pens.
The best thing about most suppliers’ cosmetic pens is that they can also contain teeth-whitening pen formulations, lip glosses, and more.
So one cosmetic packaging can be suitable for storing different products, depending on its design and versatility. As a supplier, you can also tweak cosmetic packaging products to meet the needs of each brand easily.
How To Create Cosmetic Packaging Products With Advantages?
Let’s look at the top ways you can create excellent cosmetic packaging products with advantages:
1. A Large Production Site
One of the best ways to create cosmetic packaging products with benefits is to have a large production site. Whether you create items at a warehouse or factory, it is best to ensure you have a large plant. This will allow you to create cosmetic packaging products in bulk.
Meeting high-order demands will also be easier with a large production site. The best thing is that the spacious site will allow your employees to work effectively. You will also not have to send your packaging products elsewhere for assembly.
So a large site will help you save resources and money by eliminating the need to rent different warehouses for production and assembly. A spacious plant may also offer you storage space for keeping the products safe until delivery time.
It will also offer you adequate space to keep machinery that will help your company create cosmetic packaging products such as perfume spray bottles. If your small business expands into a large one, you will not have to worry about finding a new space to set up shop and meet client demands.
A large site will be capable of catering to simultaneous bulk orders easily. Your overall production costs may also be reduced, allowing you to offer an affordable rate to clients.
2. Worldwide Delivery Services
When you want to succeed as a cosmetic packaging supplier, you must keep your horizons wide. Delivering locally within your country may limit the scope of your business. This is because some cosmetic brands may not sell their products in your region.
You may lose out on a lot of clients because of a lack of global shipping services. This is why you must offer the flexibility of worldwide delivery. Cosmetic brands from all over will be able to order from you easily, enhancing your profitability.
This feature will also help your products reach new markets in different countries. The best thing is that this will enhance your brand awareness significantly. Many cosmetic companies also prefer to order their packaging from external suppliers from another country.
That is because some countries such as China have lower packaging production costs due to the high availability of raw materials. Many successful cosmetic packaging product suppliers such as Jasmine Packaging have Chinese origins.
Casting a wide net through global delivery services will also offer stability to your business in the long term. Many clients you will be getting may stick with you for years or decades if you offer them high-quality products.
3. Adherence To Safety And Health Compliance
In every country, cosmetic brands have to follow strict rules. These products are applied to facial skin and other parts of the body. This is why they must be compliant with safety and health regulations set by different organizations in each country.
One of the things that affect the compliance of makeup formulations is their packaging. So you must develop safe cosmetic packaging products that help brands maintain compliance easily.
You must have a certificate of compliance in health or quality management by high authority organizations in your country. Clients can enjoy high confidence when buying from you if your company has reliable certifications.
The best thing about certifications is that they are tangible proof of your product quality and management. This will make it easy for cosmetic companies from all over to trust your cosmetic packaging products such as lipstick tubes.
Renowned cosmetic packaging companies such as Jasminepak have the following certifications for compliance:
- Material Safety Data Sheet By ZTS
- Conformity Certificate By ZTS
- Quality Management Certificate By NOA
If you’re based in China, you can get similar approvals to let clients know that your packaging products are safe and compliant.
4. High Product Quality
One of the easiest ways to create excellent cosmetic packaging products with significant benefits is to ensure high quality. Every brand wants to place its makeup formulations in long-lasting containers. If your packaging quality is not up to par, items such as cosmetic pens may not last long.
You can ensure high product quality by focusing on the materials you use for creating packaging products. Manufacturers such as Jasmine Packaging use aluminum for most of their supplies. That is because this material does not rust or change its color on exposure to air.
Aluminum is also lightweight and highly durable, making it better than other materials. It is also versatile and can be shaped into different products such as perfume spray bottles, lipstick tubes, and more.
Another material great for creating beneficial cosmetic packaging products is glass. Its top feature is that it does not impart contaminants into the makeup formulation. Transparent glass packaging also makes it easy for end consumers to see the level of their makeup formulation.
Performing consistent quality checks will also help you offer great products in the cosmetic packaging industry. It may also pave the way for you to become a leading supplier domestically or internationally.
5. Timely Deliveries
There are many ways to win the trust of your clients when creating cosmetic packaging products. However, offering timely deliveries may be the most reliable method. Every cosmetic company wants their packaging products fast so that they can fill their formulations on time before the release of their new lines.
If you cannot meet the deadlines of your clients, your business can suffer significant losses. Some companies may cancel their order if you delay the delivery. They may also refuse to pay the remaining dues because of the poor service.
Whatever the case, only you will suffer because the packaging products may go to waste upon canceling. Changing their design and information may also cause your company to use extra funds.
So when manufacturing packaging products, you must ensure fast production. This will allow you to ship the items within the time range you have given a client. It is ideal to offer a delivery time of one week or more, depending on the order size.
The faster your shipping service is, the more clients you can get for creating cosmetic packaging products like mascara tubes. Remember to never overestimate turnover time on your websites or other pages.
If you give a cosmetic client a delivery date but fail to meet it, you can suffer heavy consequences in the market. Your credibility will also take a hit.
6. Sustainable Options
Climate change has been causing people to alter their lifestyles to reduce their ecological footprint. This is why many individuals only opt for brands that sell sustainable products.
If a makeup brand claims to be eco-friendly or sustainable, you will have to sell them packaging that adheres to sustainability standards. For example, you must ensure the materials you use for creating cosmetic packaging are sustainable.
Companies such as Jasmine Packaging use PP plastic and PC plastic for many items such as cosmetic pens. That is because these plastics are relatively sustainable and can be recycled.
Materials such as glass for spray bottles and lipstick tubes are also suitable for sustainability. End consumers may be able to reuse many glass containers for years. It is also easy to recycle glass cosmetic packaging products.
So you must focus on the materials you use for manufacturing makeup packaging. Use readily available items that come from renewable sources. The best thing is that some governments also offer incentives to brands and suppliers that offer sustainable products to end consumers.
Your company may also become viral on social media if influencers put your brand name in their videos about sustainable businesses. You may also receive exposure through other content.
7. Stick To The Latest Trends
The current generation is big on following the latest trends to maintain their social media appearance. This is why they want to invest in products that help them maintain an online presence.
Many cosmetic brands will require you to offer them products adhering to the latest market trends. For example, lipstick tubes with square bottoms and lids are preferred over tubes with spherical designs.
Some brands also only sell liquid lipsticks, so they may require a cosmetic pen instead of a tube for packaging. If you offer such things to your customers, it can help them get more buyers. This enhances their chances of returning to you for cosmetic packaging.
Following the latest trends may also help you stand out in the market and attract more cosmetic companies. They may also bring you into the limelight if an influencer reviews your packaging products.
You should also incorporate new design trends into your cosmetic packaging. For example, selling cosmetic pens with different tips can help end users benefit from easy application.
Innovative ideas can also put your small on the map and help you expand it more easily.
8. Flexible Designs
The final way to create cosmetic packaging products with advantages is to use flexible designs. You must incorporate features that make your items more appealing and easier to use.
For instance, you may offer a soft sponge-like tip with cosmetic pens to help end users enjoy versatility. Creating your packaging in a way that can be modified is also suitable for attracting clients.
A cosmetic pen container may be compatible with different tips so that end consumers can use the item easily. You can also offer design flexibility by developing new ideas.
For instance, you may create transparent windows on aluminum perfume spray bottles. This will add to the design of the container and also make it a breeze for end users to check the remaining level of their perfume.
Offering packaging products in different colors can also enhance flexibility. So always think outside the box about features that will make your packaging reliable, easy to use, and versatile.
Features such as the ability to refill the container can also help you attract brands. This is especially true if the cosmetic company sells their formulation in sachets too.
Customers can buy the packets and transfer the content to their refillable containers instead of purchasing new filled bottles. It can save funds on both sides. So you must offer packaging products that offer flexibility to end users of cosmetic brands.
Where To Source The Best Cosmetic Packaging Products From?
There are many ways to source the best cosmetic packaging products for your shop, but the top option is to choose wholesale suppliers. Let’s look at the top companies that you can source your products from:
Jasmine Packaging
Jasmine Packaging is a leading Chinese manufacturer of cosmetic packaging products. The company has more than two decades of experience. Their materials are highly reliable due to good product quality and production capabilities.
Here are some features that make Jasminepak the best source for cosmetic packaging products:
High Production Capacity
An excellent feature of Jasminepak is that it has a significantly high production capacity. The company has a spacious factory that allows it to meet the demands of large-scale orders.
You can source cosmetic packaging products in bulk from Jasminepak. This is especially useful if you have a large packaging order, but cannot meet the deadline due to slow workers, lack of machines, or other reasons.
Jasminepak’s high production capacity can prevent you from worrying about meeting short deadlines.
Extensive Services
Another great thing about sourcing packaging solutions from Jasminepak is that it has an extensive range of products. The company specializes in selling:
In every category, there are multiple designs to choose from. This is why Jasminepak can help you meet the needs of your clients easily.
Excellent Product Quality
High product quality is the top offering of this packaging manufacturer. Solutions are made using aluminum, recyclable plastics, or glass for the best experience. All the materials are highly durable.
So you can rely on the quality of products that Jasminepak will provide you to enhance your packaging business or e-commerce shop.
Fast Turnover And Delivery
Expect fast turnover and delivery times when sourcing cosmetic packaging products from Jasminepak. The company has a large plant that allows it to prepare packaging items in bulk.
Global shipping is another feature that adds to the convenience of sourcing packaging products from Jasminepak.
Libo Cosmetics
Libo Cosmetics is based in Taiwan but offers global delivery services to anyone requiring cosmetic packaging solutions. They specialize in selling:
- Jars and jar bottles
- Lipgloss tubes
- Lipstick containers
- Compact boxes
The company also has sustainable packaging options to help you source good products.
Berry Global
Berry Global is a Fortune 500 supplier of packaging products. They specialize in selling solutions to different industries, including the cosmetic sector. However, your options will be limited to:
- Lipcare tubes
- Jumbo sticks
- Roll-on bottles
- Round and square bottles
The company is based in Indiana and offers its services worldwide.
Conclusion
Creating cosmetic packaging products with advantages is easy if you follow the right tips. Be sure to ensure high product quality and fast delivery services.
If you can’t offer these things, you may source your packaging products from suppliers such as Jasmine Packaging.
