When it comes to the cosmetic industry, the essential component that leads companies to success is the aesthetics of a brand. The visuals of the makeup packaging have an influence on customers during purchasing.
You’ll come across two distinctive packaging types for cosmetics, which include; cute and beautiful. The former attracts with its vibrant colours and playful motifs, while the latter captivate customers with the luxury and sophistication it embodies.
In this article, we’ll discuss the difference between cute and beautiful makeup packaging, the target audience for each of them, and the manufacturers that offer both types of packaging.
Cute Makeup Packaging
Cute makeup packaging is a blend of designs and colours, which typically include shades of pinks, blue, and other pastel hues, that are youthful and charming. The packaging can include whimsical illustrations, quirky shapes and sizes, and characters that the majority of people love.
If you’re looking for something that feels nostalgic and brings out your inner child then cute makeup packaging is the top choice.
Advantages of Cute Makeup Packaging
There are numerous advantages to using cute packaging in the cosmetics realm. It entails fun looks that will automatically attract customers as they stand out on store shelves or on the brand’s website.
This makeup packaging style is known to be “insta-worthy” and is widely shared among famous platforms such as Instagram and Pinterest, which further elevates the brand’s popularity and helps in expanding their business and increasing revenue.
Apart from that, cosmetic packaging that features known characters or animals that evoke emotions in customers help in creating a connection with the brand, which generates loyalty and further purchases from the same place.
Identifying the Target Audience of Cute Makeup Packaging
People around the world have different preferences when it comes to what they find aesthetic. The majority of people who are inclined towards purchasing items that are cute and funky include young adults and teenagers.
The younger generation, which includes millennials and Gen Z’s, is enthralled by things that are creative and show individuality, which is why they opt for playful and unconventional cosmetic packaging that brings them positivity and joy.
Apart from that, influencers on famous online platforms are always on an adventure to find stuff that looks visually appealing. Cute packaging helps brands to target this audience as they share details about the product in their videos and pictures.
Successful Brands That Have Cute Makeup Packaging
Since the innovation of cute makeup packaging, multiple brands have gained recognition for their unique styles that blend adorableness with practicality; hence, you’ll be able to use a product to its full ability while it maintains all its elements of attraction. We’ve listed some brands that are quite famous for their cute products.
1. ETUDE:
Korean beauty products have become popular among people around the world, and one of the contributing factors to that is their cute packaging. ETUDE, a South-Korean brand, is a perfect example.
They have a range of adorable collections of small-sized blushes that are available in multiple shades and come in a heart-shaped packaging with a bow on top that everyone would love. You’ll find all sorts of pinks in their packaging that will make you feel like a princess.
2. Benefit
Benefit Cosmetics has been around for a while and has made a big name in the makeup industry. They are known for their quirky and fun packaging with eye-catching colours and font style. They have all sorts of designs on their products, from sparkles to funky illustrations.
3. Happy Skin
Happy Skin is a Filipino brand that has some of the cutest packaging, which consists of the right mix of bright colours, a peculiar font style, and hip graphics, which has resulted in getting a lot of positive reviews from customers.
Manufacturers That Offer Cute Makeup Packaging
There are various manufacturers that excel at producing delightful products for brands to help elevate their style and gain popularity. We’ve named three manufacturers that have helped encapsulate the quintessence of cute makeup packaging.
1. APC Packing
One of the renowned woman-owned manufacturing companies is APC packing who has been delivering excellent quality packaging to multiple clients around the world. It was founded in 2006 and has its main facility present in China, along with headquarters, warehouses, and logistics available in the USA.
They are also ISCC PLUS, WBENC, ISO 9001, ISO 14001, and EcoVadis Silver certified, which proves them to be a reliable company for your brand’s requirements.
They have a huge range of packaging products available, which will be perfect to sell your makeup in. Their delivery time is relatively shorter as they take 2 days for shipping in-stock products and 8 weeks for custom orders.
PH8 | SNAP-ON AIRLESS PP BOTTLE
One of APC Packaging’s cutest products include the airless PP bottle, which can surely captivate your customers and make them love your makeup brand.
This chic bottle is made up of polypropylene, while the cap is formed by acrylonitrile butadiene styrene. This makes the product sturdy, durable, and resistant to moisture. The airless feature allows it to pump your makeup out without it being in contact with the environment, therefore preventing any contamination.
Product Details:
- It’s available in four different sizes: 10 ml ,15 ml, 20 ml, and 30 ml.
- You can order a quantity of 10,000- 25,000, or 25,000-50,000, or 50,000+.
- The bottle can be filled with foundation, concealer, serums, or used as makeup setting spray.
2. Jasmine Packaging
JasminePak is a Chinese company that has been in the manufacturing packaging items industry for about 20 years. They export their items to more than 120 countries, have 800+ companies as their loyal customers, and are known to deliver on time.
This demonstrates their authenticity and guarantees high quality packaging products for your brand, which will ensure positive reviews from customers. To further add to their credibility, they are NOA, ZTS, and MSDS certified, which is why they’re a perfect option to get your cute makeup packaging from.
Their expertise is unmatched, as they create countless types of traditional and innovative products that cater to every client’s needs. You can find charming and adorable designs for makeup packaging, including lipstick containers, cuticle oil pens, eyeliner tubes, mascara tubes, lotion bottles, and much more, with various color choices.
Mini Refillable Perfume Atomizer
Jasminepak’s mini perfume atomizers are perhaps the cutest little perfume atomizers that you’ll see on the market today. With endless customization options, these perfume atomizers make for incredibly cute packaging containers when paired with soft color palettes, which include colors such as baby pink, lilac, sky blue, and more.
Made of a combination of both aluminum and glass, this packaging container shares the perfect blend of cute aesthetics and durability. Following a cylindrical shape, clients looking to launch a cute mini perfume or to retail these can have adorable images printed on the body of this atomizer.
With processes, such as heat transfer, hot stamping, screen printing, and more, used to place your logo image onto the container, your cute design has no chance of wearing off.
Product Details:
- Minimum order quantity of 1000 pieces
- Shipped worldwide
- Will come in a variety of packaging options, which includes velvet bag, paper tube, paper box, bubble mailer, and more
- The surface of the perfume atomizer is treated with electroplating, frosting, and spraying processes.
3. Visonpack
Visonpack is a Chinese leading manufacturing company since 2002 that focuses on makeup packaging products, including lip gloss, mascara, and eyeliner bottles, along with compact powder and eyeshadow cases, and has over 1000 successful projects.
It has a factory that covers around 3500 m2 which allows a large quantity of products to be created. It has a few certifications and routine standard product checking, which ensures top-notch quality packaging that you’ll love.
They offer a sundry of options when it comes to the customization of the packaging. You have the choice to make your makeup packaging look absolutely cute by using the silk-screen printing method. Other than that, they also offer other surface finishing techniques to make your product stand out.
PINK- 6 COLOURS EYE SHADOW PALETTE CASE WITH MIRROR
They have a collection of chic makeup packaging, and this cute eyeshadow case in a shade of pink is one the top choices. It’s quirky and fun look will elevate your makeup brand’s style.
The case also comes with a mirror, which will allow the customers to use the eyeshadows whenever and wherever they want. You can get free samples that can be tested out before making a decision to purchase.
Once you make up your mind, a minimum order starting at 5000 pieces can be placed. However, you can bulk buy up to 100,000 pieces per month, with the delivery time being just 30 days.
Product Details:
- The case is made out of plastic, which makes it lightweight and convenient to use on the go.
- You can customize the packaging to any shade of colour, logo, and design.
- Its standard size is 70.2*70.2*12.1mm and weighs approximately 41.9g.
- Surface printing options available include silk screen, matte spraying, and hot stamping.
Beautiful Makeup Packaging
When it comes to beautiful makeup packaging, three words come to mind: luxury, elegance, and sophistication. Unlike the fun and vibrant designs of cute packaging, this type of makeup packaging has elements that bring sleekness and premium looks.
Brands that use beautiful makeup packaging allow customers to feel exclusivity and glamour with their minimal design, magnetic closures, and much more, which automatically leads to positive reviews and strong brand loyalty.
Advantages of Beautiful Makeup Packaging
Beautiful makeup packaging is all about high-quality materials and intensive attention to details, which is why it has countless advantages, one of which is that it significantly raises a brand’s image and gives them a distinct identity from their competitors.
Packages that look graceful and exquisite are perceived to be more expensive from a customer’s point of view. This allows brands to sell their products at a higher price, leading to increased profits.
The top-notch quality and looks of beautiful makeup packaging attract attention in stores and online platforms. Consumers who love aesthetically pleasing items are bound to buy this makeup packaging, leading to frequent purchases and a loyal client base.
Identifying the Target Audience of Beautiful Makeup Packaging
Almost everyone in the world is drawn to beautiful makeup packaging that makes them feel special; however, these products resonate more with adults.
Luxury comes with a price, which is why this type of packaging is often bought by people with higher incomes. Their fondness for intricate designs encourages them to spend on packaged cosmetics that show stellar craftsmanship.
Apart from that, beauty and fashion gurus on social media live to indulge in cosmetics that look breathtaking. They routinely buy luxury makeup and show it online, which helps in increasing brand publicity.
Successful Brands That Have Beautiful Makeup Packaging
A lot of brands have been in the makeup industry game for a long time due to their iconic products. Each luxury brand can be identified by its own signature, beautiful packaging. We’ve given a few examples of some makeup companies that have classy packaging and are known worldwide for it.
- Charlotte Tilbury
Charlotte Tilbury is one of the most famous makeup brands and is known for their statement packaging, which consists of different metallic shades of nude colour. Their packaging shows elegance and has given them a distinctive identity.
- Fenty Beauty
Rihanna has made history by creating a makeup brand that is known for its gorgeous and alluring packaging. The different shapes, sizes, and designs of the packaging give a sense of grandeur.
Manufacturers That Offer Beautiful Makeup Packaging
Makeup that has been packaged beautifully has been one of the most wanted products of all time. There’s no denying how eye-catching the product looks when it looks like perfection. There are many manufacturers that can help you create the most beautiful makeup packaging for your products, and we’ve listed a few for you.
1. Cosmopacks
Cosmopacks is a leading Chinese manufacturer that has held its position for over eight years in the market. Its mission is to deliver quality and beautiful packaging that accentuates your brand and adds value to the products.
The company complies with the global need for sustainable action, thus providing products made using quality PP, PLA, PCR, and bamboo material. While providing the utmost clarity, they hold all the relevant certifications from global institutions to provide ecologically sound manufacturing.
There is no limitation to the customisations you can get done with the myriad of products they have to offer. From cosmetic bottles to makeup packaging, there’s so much to choose from.
Gold Jar Acrylic Bottle Set Packaging
Just by looking at this packing, you’ll feel a sense of style and beauty, which is exactly what Cosmopacks promises. The elegant design of these jars is surely going to make your product stand out in the most alluring way.
The dull gold lid and the bronze shade container elude class and will be the ideal solution for products such as powders or creams. While it may look like glass, the jar is made using PMMA plastic on the exterior, ensuring durability.
Product Details:
- A variety of sizes are available, from 15 to 30g.
- Inner walls made using polypropylene to maintain moisture levels
- Wide-mouth design for easy filling and dispensing of product.
2. Seacliff Beauty
Based out of California, Seacliff Beauty is one of the most renowned packing companies which has earned multiple awards for its exceptional designs. Their products stem from their passion to produce beautiful packaging for the beauty industry while also ensuring they’re sustainably driven.
With over 24 years of experience, the beauty packaging manufacturers are certified under ISCC, which is a globally recognized sustainability certification system. Their packaging is made in Italy, Taiwan, China, Korea, and the USA. They also have a minimum order quantity of about 25,000 pieces per SKU.
Seacliff Beauty prides itself on the high-quality packaging it offers, which covers applicators, sticks, tubes, bottles, compacts, palettes, jars, pouches, and the list goes on.
Emerson – Tube Collection
Class, elegance, and style is what this tube radiates as soon as you look at it. The sleek silver design adds a minimalistic yet modern touch, which is most definitely going to be eye-catching packaging for any product.
This tube is made using 100% recyclable mono-material from the base to the tip. Moreover, these can be easily customised in whatever capacity is required; for instance, the sizing, shape, orifice, and fold sealant can all be custom-made to fit the design and quality needs of your product.
Product Details:
- It comes with an aluminium closure with no plastic cap
- It can be customised including printing up to eight colours
- It has a product capacity of 2ml to 325ml
- The diameter of the tube ranges from 11 to 50
3. Jasmine Packaging
Due to its extensive product portfolio and 16+ product patents, Jasminepak stands as a top contender in the category of manufacturers that produce packaging containers of all types.
Of course, it also helps that Jasminepak offers a variety of customization options that allows clients the endless opportunity to follow any aesthetic they want for most of their products.
Mascara Tube M012
You’ll find that most pretty makeup packaging container follows an elongated and round shape. Length and soft lines are perhaps the building blocks when it comes to pretty makeup packaging. Those are the exact characteristics that this mascara tube has.
Both the cap and the bottle of this mascara tube can be customized to fit any finish and color. Apart from fun color schemes, a pretty pink finish like that Tarte’s tubing mascara will help take this mascara tube to a whole other level of pretty.
Of course it helps that the cap already comes with a gloss finish, which helps attracts the end consumers eyes when placed on the shelf.
You will find this shape and aesthetic of mascara tube in several other successful and pretty products, such as the Rimmel Max Volume Flash Mascara and the Vector Golden Mascara Bottle shown below.
Product Details:
- Twist up cap
- Made of aluminium
- Holds a standard amount of product
- Fluffy mascara brush that is perfect for volumizing mascara formulations
Conclusion
In a nutshell, cute and beautiful packaging both have their own recognizable styles that cater the needs of individuals according to their preferences.
Cute makeup packaging is appealing to those who are happy-go-lucky and seek creative and fun designs, while beautiful makeup packaging is opted for by customers who appreciate luxury, classiness, and exclusivity.
Ultimately, both types of packaging have distinctive qualities and can help a brand flourish in the makeup industry by understanding the target customers and smartly strategizing and promoting it to them.
