Back in the 19th century, Eugene Rimmel made the first mascara from soap and black pigments. They made it using a hard cake of soap and black pigments. This small start led the way for the multi-billion dollar mascara industry we see today. Essence mascara, a staple in every makeup
When it comes to the cosmetic industry, the essential component that leads companies to success is the aesthetics of a brand. The visuals of the makeup packaging have an influence on customers during purchasing. You’ll come across two distinctive packaging types for cosmetics, which include; cute and beautiful. The former
Makeup products are used all across the world by people who want to enhance their beauty. So, it is only natural that consumers would want their makeup products to look pretty and aesthetically pleasing too. In the makeup industry, how pretty your makeup packaging is can also directly relate to
The cosmetics market is crowded, so customers want more than just basic skincare products. They want personalized makeup and everything in between. Brands need to do more than just make packaging containers. That means they have to find a way to stand out from the crowd. Research shows that about
Cosmetic packaging products are undoubtedly a need of modern times and come in a variety of sizes. Empty mascara tubes are no exception. Travel-friendly mascara tubes are available in a wide range of sizes and capacities, making them convenient. Due to compact packaging, you can carry your favorite mascara with
A perfectly chosen fragrance can be an invisible accessory, leaving a lasting impression long after you’ve left the room. When you enter a room, an aura of cool confidence washes over you. It’s not solely your outfit or body language – it’s your aroma. However, the magic extends beyond the
