Back in the 19th century, Eugene Rimmel made the first mascara from soap and black pigments. They made it using a hard cake of soap and black pigments. This small start led the way for the multi-billion dollar mascara industry we see today. Essence mascara, a staple in every makeup bag, has a rich history dating back to ancient Egypt. Originally made from kohl and ointments, mascara has evolved a
When it comes to the cosmetic industry, the essential component that leads companies to success is the aesthetics of a brand. The visuals of the makeup packaging have an influence on customers during purchasing. You’ll come across two distinctive packaging types for cosmetics, which include; cute and beautiful. The former attracts with its vibrant colours and playful motifs, while the latter captivate customers with the luxury and sophistication it embodies.
Makeup products are used all across the world by people who want to enhance their beauty. So, it is only natural that consumers would want their makeup products to look pretty and aesthetically pleasing too. In the makeup industry, how pretty your makeup packaging is can also directly relate to the perceived quality of the product by the end consumer. So, the prettier the packaging of your makeup product is,
The cosmetics market is crowded, so customers want more than just basic skincare products. They want personalized makeup and everything in between. Brands need to do more than just make packaging containers. That means they have to find a way to stand out from the crowd. Research shows that about 60% to 80% of consumers are happy with the product. The big question is whether they’ll buy from us again.
Cosmetic packaging products are undoubtedly a need of modern times and come in a variety of sizes. Empty mascara tubes are no exception. Travel-friendly mascara tubes are available in a wide range of sizes and capacities, making them convenient. Due to compact packaging, you can carry your favorite mascara with you without worrying about any burden or bulky packaging. Small sizes of mascara container tubes easily fit into your travel
A perfectly chosen fragrance can be an invisible accessory, leaving a lasting impression long after you’ve left the room. When you enter a room, an aura of cool confidence washes over you. It’s not solely your outfit or body language – it’s your aroma. However, the magic extends beyond the fragrance. Packaging, in the cosmetic industry, is more than just a container. It’s a storyteller, a brand builder, and a
Redefining beauty packaging, setting new standards of excellence.
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