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In the cosmos of cosmetics, the key difference between cosmetic containers and cosmetic packaging isn’t just about carrying products – it’s about telling a story. Cosmetic containers are like the heart of the product, from the refined tubes to the chic jars, they embody beauty within them. On the contrary, cosmetic packaging is like the outer armor, the boxes and casings that shelter and protect the treasure within.  Fascinatingly, though,

Did you know that 72% of American consumers agree that packaging design can influence their purchasing decisions? This was shown in a 2018 survey that also showed that 67% of consumers consider the material used in packaging containers while purchasing something. This compelling statistic is one of the many numbers that highlight the pivotal role that packaging plays in any industry including the cosmetic industry. Many businesses, especially startups might